The Title of My Blog.

It occurred to me today that some of my readers might be wondering about the name of my blog. You could be asking why the blog is called "The albaTRossK". You could also ask why certain letters are capitalized. Well I'm going to tell you.

My dad and I both share the name Tim Kaelin. He is a first and I'm a second. We are both in a similar business plus he has years of business experience in other fields under his belt. With that business experience comes business names. Before I was ever old enough to start thinking of the businesses I wanted to do he had exhausted all of the obvious choices. T Ross Kaelin inc, Ross Enterprises, TRK designs, etc. etc. Basically anything playing off the standard use of initials was taken. So I had to get creative. My first go was Trossk. I thought it was a good name that I could brand over the course of a decade or so and it fit into what I thought was a good business mold for a business name. It almost sounded corporate and could be followed up nicely by Inc.,Opp., Enterprises, Corp. and so on.

Then over the next couple of months after having written Trossk Enterprises on notebooks full of ideas and manilla folders with loose sketches in them, I decided that I wanted to save Trossk for later. I needed a friendlier name. I needed a more memerable name. After kicking a few ideas around for a while I decided on AlbaTRossK. There were a few different reasons for this. It is an already recognizable name as there is a huge bird called an Albatross. Then there is a bit of symbolism in the name too. There is freedom associated with being able to fly like a bird, and I want to create freedom for myself through the proceeds of my business. Also Albatrosses have very large wingspans, and I want to be big in this business. Along with the symbolism there was also the fact that T Ross is my first intitial plus my middle name. To get Albatross to work with my name all I needed was to add a K at the end for my last initial. So you come up with AlbaTRossK.

I did do a bit of testing with this name too. I use it as a gamer tag in certain online games to see how people with no prior knowledge of how to pronounce it would take to it. I found that with the A capitalized people shortened it to Alba and therefore brought to mind Jessica Alba. While she is a great actress, she is not what I wanted people to think of when they looked at my name. So I lowercased the A and it became albaTRossK. It is simply amazing the effect that capitalizing certain letters has on how people look at things. New people referred to the full name instead of the shortened Alba and that is how I developed the name albaTRossK.